As with all aspects of Marine Biology and Environmental Technologies, our culture is constantly evolving. The world is changing faster than at any other time in its history. This “Culture” is the story of MBET’s adjusting, adapting, acclimating
and finally evolving to solve not only the problems of MBET businesses, but also some of the world’s greatest problems: environmental, economic, and social. We continually strive to accomplish our ultimate mission….
Feed, Heal, and Power the World While Cleaning the Environment
What is MBET?
MBET is a group of technology companies and business units focused on marine sciences, land and ocean ecosystems, healing systems including human health and solutions for global problems like global warming and clean water, food, and energy.
Technologies developed by the organization are categorized and named in honor of industry champions:
Henry Ford / Warren Buffet
Similar to Henry Ford and Warren Buffet, MBET strives to increase efficiency and effectiveness to maximize profitability. “Make the best quality of goods as possible at the lowest cost possible, paying the highest wages possible.” (Henry Ford) “There seems to be some perverse human characteristic that likes to make easy things difficult – simplify, simplify.” (Warren Buffet) “With self-discipline most anything is possible.” (Teddy Roosevelt)
George Washington Carver
MBET’s commitment to the environment extends to every aspect of our operations including the dedication to becoming a zero waste company. By recognizing the value of every part of every species that it grows, MBET will diversify its holdings to optimize production just as George Washington Carver did with peanuts and soybeans. “No individual has any right to come into the world and go out of it without leaving behind him distinct and legitimate reasons for having passed through it.” (G.W. Carver)
Steve Jobs had the amazing insight to anticipate the consumers’ wishes. He designed, engineered, developed, manufactured, and marketed revolutionary products which quickly became necessities. He followed his vision to create a simplified experience for technology users. Behind every device bearing the Apple logo, a customer knows that he/she can expect quality. He created the Apple Brand, the most powerful, recognized and valuable in the world. “Design is not just what it looks like and feels like. Design is how it works.” “Be a yardstick of quality. Some people aren’t used to being in an environment where excellence is expected.” (Steve Jobs) MBET will follow the Apple Brand paradigm and continuously create quality, life-changing products and services for the consumer and the world.
Elon Musk / Bill Gates
Following the path of Elon Musk and Bill Gates, MBET is using its tremendous scientific and creative member talent to solve some of the world’s greatest problems:
- Global warming: by decreasing production of carbon dioxide using kelp based biofuel and increasing its consumption through photosynthesis.
- Feeding the increasing world population using ocean “greens and proteins”
- Reclamation of wasteland into cropland and reversing the 60M refugee problem.
- Clean energy through sustainable production of biofuel without using fertile land.
- Ocean coral and vegetative ecosystem restoration.
- Regeneration of carcinogenic tissue (basophilic degeneration in the skin), a discovery which may lead to curing cancer.
- Stimulating human immune system to kill pre-cancer and cancer before it can be detected.
- Stimulating stem cells to generate new fibrocytes and capillaries thus reversing the aging process and healing bedsores and diabetic ulcers which otherwise are untreatable.
“If you show people the problems and you show them the solutions, they will be moved to act.” “Treatment without prevention is simply unsustainable” (Bill Gates). “When something is important enough, you do it even if the odds are not in your favor.” “People work better when they know what the goal is and why.” (Elon Musk) “Business which makes nothing but money is a poor business.” “Most people spend more time and energy going around problems than trying to solve them.” “You can’t build a reputation on what you are going to do.” (Henry Ford) “The people who are crazy enough to think they can change the world are the ones who usually do.” (Steve Jobs)
Strength Through Diversity
MBET is based on diversity of its active advisory board members. There are over three hundred and seventy active advisory board members from multitudes of nationalities, cultures, backgrounds and disciplines. This allows differences of perspectives and cross-pollination of creative ideas, approaches, and techniques to allow us to explore the vast “frontier” of biomedicine, marine biology, environmental science, aquaculture, regeneration of land and ocean ecosystems and the associated innovative new technologies. However, each and every MBET member has the commonality of being confident, compatible, hard-working and self-made. Each is brilliant and creative in his or her own right and has the insight and motivation to fulfill MBET’s ambitious vision: end hunger, poverty, illiteracy and major diseases while restoring ecosystems by offsetting human destruction and consumption of many of the world’s ocean and land environments.
“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years requires people of a lot of disciplines working together” (Steve Jobs).
“Life is too short to hang out with people who aren’t resourceful.” (Jeff Bezos) MBET’s major asset is and will always be its individual MBET Board Members. The bringing together of these dynamic and very talented people within MBET Culture, with its focus on teamwork, is a classic example of synergy where the group is much stronger than the addition of the individual strengths of its members. Each member represents a “piece of the puzzle,” the finished product of which will be the formula for achieving “the MBET Vision.” “It’s not a faith in technology, it’s faith in people.” (Steve Jobs)
Can’t Say Can’t
“If you think you can do something or you think you can’t do something, you’re right.” (Henry Ford) There is no such thing as “can’t do” within MBET. Working in 37 MBET teams, board members recognize problems, critically analyze them, gather the data, organize step-by-step plans for solutions, and exercise those steps while remaining flexible and open to other possibilities and pathways (creative problem solving). “Stay committed to your decisions but stay flexible in your approach.” (Tony Robbins) “Obstacles are those frightful things you see when you take your eyes off your goal.” “When everything seems to be going against you, remember the airplane takes off against the wind, not with it.” (Henry Ford) “Stay hungry, stay foolish.” (Steve Jobs)
All of MBET’s operations utilize the scientific method:
This leads to increased reliability and sustainability. By having each step scientifically controlled, the entire process is scalable and reproducible. “If you can’t measure it, you can’t improve it.” (Peter Drucker) “The great thing about fact based decisions is that they overrule hierarchy.” ““Discipline is the bridge between goals and accomplishments.” (Jim Rohn) “Facts are stubborn things.” (Ronald Reagan)
Every business, environmental, economic, political or social situation, whether good or problematic, will be viewed as an opportunity. Sometimes the worst of problems can lead to the greatest advancements. Opening yourself up to each “opportunity” makes for success. “Everyone felt that the Amazon model was going to fail. Amazon was given a seven-year free runway without any competition. By the time people realized Amazon had created a new paradigm, we had a tremendous head start.” (Jeff Bezos) “If you want the highest level of success, you should strike out on new paths rather than travel the worn paths of accepted success.” (John D. Rockefeller)
Leave Your “Ego” at the Door
MBET’s Board members will change the world for the better. This will be a “war not a battle.” To make this happen, all board members must leave their egos “outside the boardroom.” We are all “captains” in our own worlds but realize that working as board members may sometimes be a more powerful role within MBET. “If you don’t have to worry about who gets credit, it’s amazing
how much can be done.” (Ronald Reagan)
Everyone’s voice is equal within MBET – whether you own 100 shares or 1,000,000 shares. MBET feels that the knowledge of members’ equity position is counterproductive. That information may decrease effective input by establishing a “hierarchy of power.”
There Are No Mistakes
The world is constantly changing (environment, social, business, political, etc.), and MBET must anticipate, adjust, adapt, acclimate and then try to solve those problems/disasters. This is called evolution and is a necessity to get to and stay “ahead of the curve” and “on top.” “What is dangerous is not to evolve.” (Jeff Bezos) “Mistakes” are accepted as part of the learning process. At MBET, if you’re not making mistakes, you’re not on the cutting edge and will not advance. But we must learn from our mistakes and try to never make the same mistake twice. We are gathering information from around the world and looking to build on “mistakes” of others. It’s less expensive and less disruptive to learn from others’ mistakes rather than our own. “Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.” “Don’t find fault, find a remedy.” (Henry Ford) “Lean into the future and solve problems when the world changes. Complaining isn’t a strategy.” (Jeff Bezos) “We should not look back unless it is to derive lessons from past errors and for the purpose of profiting by dearly bought experience.” (George Washington)
High Performance Teams
In order to minimize “mistakes,” all MBET members must be non-judgmental and respectful critics. They continually evaluate their own and others’ work in a most constructive fashion, always seeking further innovation and improvement. “We all need people who will give us feedback. That’s how we improve” (Bill Gates). To effectively build “high performance teams,” members must get to know each other well. Thus, MBET sponsors numerous social events, e.g., BBQ’s, parties, summer camp, hikes and other athletic activities, poker nights, sporting events, wine tasting, committee meetings, etc. Friendship is an essential ingredient for “high-performance teams” which, by definition, increases effectiveness, efficiency, and productivity. Members are always encouraged to get involved with all group activities. “Great things in business are never done by one person; they are done by a team of people.” (Steve Jobs)
“Pro-active” rather than “Reactive”
“The secret of getting ahead is getting started.” (Mark Twain) Although crises are the “mother of invention,” MBET’s focus is to avoid them. MBET takes a “pro-active” rather than a “reactive” approach to achieving its goals. Members think of and plan for ALL possible problems, such as disease, weather, pollution, disasters, (e.g., earthquakes) etc., before they happen (even if they have never happened before). They develop mitigating solutions and implement them when necessary to avoid or solve any problems. Risk mitigation/management charts will be updated every three months.
MBET is extremely cost efficient in all of its operations through careful planning and organization and the attitude that “it can always be improved and the one best way has yet to be defined” (Charlie Armstrong). “I don’t look to jump over 7-foot bars – I look around for 1-foot bars that I can step over.” (Warren Buffet) “I think it’s very important to have a feedback loop, where you are constantly thinking about what you have done and how you could be doing it better” (Elon Musk). We will never “throw money at problems.” Rather we will solve them through creative problem solving. This will be done in every new business. Through the use of Gantt charts and Mind Maps and continuously updated production models, our Procurement Committee will ensure that we purchase most of our equipment and material through auctions, close out sales, etc. at a cost of pennies on the retail dollar. By making purchases in a strategic proactive manner, expensive last minute emergency purchases can be avoided.
MBET members are some of the smartest and most creative people in the world, and so are members of their families. The foundation of MBET will be built on family participation – grandparents, parents, children, grandchildren, aunts, uncles, cousins, etc. MBET does not want to pull its members away from their families. By including the whole family, MBET wants its Board Members to use MBET as a unifying family focal point. What greater family goal is there than helping to “feed, heal and power the world and save the environment”? “Many people have the wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose.” (Helen Keller)
Sustainable Business Model
“The highest use of capital is not to make more money, but to make money do more for the betterment of life.” (Henry Ford) “All of the world is full of suffering. It is also full of overcoming.” (Helen Keller). MBET is building the ultimate sustainable business model designed to permanently end global hunger, poverty, illiteracy, major diseases and environmental destruction. In contrast to all the existing international attempts to do this which are based on charitable donations (charity model), the key to MBET’s success will be its sustainable solution, which is based on the profitability of technologically advanced businesses using ocean and environmental science. Its core business is ecologically beneficial aqua farming of indigenous species and the by-products derived from them. The MBET profitability will allow it to develop numerous facilities which will produce thriving communities throughout the Third World. MBET and its members have created a 501-C3 organization called Ecology International (EI). MBET is committed to donating 5 – 7% of profits from all 21 technology companies to EI.
- MBET’s primary product is large quantity, high quality, and low cost seafood using an Environmentally Beneficial™, sustainable process. The technological aquafarming advances in equipment and techniques are some of MBET’s intellectual properties (IP). They will not only increase the profitability through increased efficiency and effectiveness but also increase the value of each MBET project. This IP will also be used as capital in acquiring equity in less sophisticated and thus less profitable aquafarms. There are tens of thousands of these small, usually family owned and operated aquafarms around the world. Without MBET’s technological advances many of these small aquafarms will close. Each added MBET facility will add to IP and expansion synergies. The owners of these small aquafarms can thus be guaranteed an elevated profit and lifestyle by sharing equity with MBET. This is definitely the ideal win-win situation.
- MBET is profitable through innovative technology and techniques developed by high-performance teams focused on keeping operational costs low and productivity at a maximum. Profitability will only increase with expansion because of MBET’s use of economies of scale and leveraging time and talent of its gifted members.
- The high profitability is essential for MBET to support not only its employees and their families directly but also the local community in the form of education, health, housing, and other benefits. This of course will benefit MBET by having much healthier, happier, more educated, more productive and loyal employees. This “giving back” process brings value not only to MBET and the local community but also to the entire country. This is truly an example of “doing good makes good business sense.”
- The most important aspect of maximizing profitability is that it creates sustainability and expandability. MBET’s strategic goal is to expand around the world. This goal, as evidenced by others which MBET has already achieved, seems at first to be beyond comprehension. However, MBET has already developed prototype facilities and is improving upon them with each new facility. MBET will develop such value for local communities that countries around the world will open their doors to MBET and try (through concessions) to persuade MBET to develop there. MBET anticipates exponential growth of expansion facilities starting in 4-5 years.
- Patterned after Steve Jobs’ business model, MBET will direct its innovative efforts towards profitable opportunities. It is researching the literature and markets for ocean-based and healing opportunities which have the highest profit potential. “I have great respect for incremental improvement, but I’ve always been attracted to the more revolutionary changes. They are much harder and more emotionally stressful. Almost always you go through a period where everybody tells you that you’ve completely failed.” (Steve Jobs). Using creative problem solving, MBET finds innovative techniques to make the profitable product or grow the marine animal or plant that produces the profitable product (skin care products, wound healing products, ocean gems, value-added seafood, pharmacology products and supplemental nutraceuticals). “Innovation has nothing to do with how many R&D dollars you have; it’s about the people you have, how they are led, and how much ‘they get it’.” (Steve Jobs)
- MBET has developed a brand based on the highest quality, reliability and sustainability of all seafood products and respect for all marine plant and animal species and social/environmental conscientiousness. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” (Jeff Bezos)
- Because MBET aquafarms will have the ability to completely control the purity of food, water and all aspects of the grow-out environment, the quality of the seafood product can be guaranteed and thus classified as “organic.” Most other aquafarming operations produce lower quality product and are environmentally damaging or dangerous. “Wild caught” fish are only as good as the environment in which they swim. Would you eat a fish from Santa Monica Bay? You should not have to worry about the mercury content of most predatory wild caught fish. You wouldn’t worry if the fish were aquafarmed by MBET! Large world demand for any wild caught species will always lead to depletion or extinction of that species (Chilean sea bass, Bluefin tuna, Alaskan king crab, Dungeness crab, all species of abalone, many species of salmon, etc.) because of nature’s sensitively balanced ecosystems. Aquafarming and fish ranching provide the only sustainable methods of producing large quantities of a single species of seafood. Point of sale videos and brochures will educate the sophisticated consumer to appreciate the MBET type of aquafarming. Distributors and retailers will benefit from the supreme level of quality and core values. The MBET Brand will add tremendous value to the grocery and restaurant retailers. The educated consumer will expect a new, higher standard which few, if any other, seafood companies will be able to fill.
- MBET will take the George Washington Carver approach to each seafood species. Through our innovative and technological process, MBET will maximize profitability and minimize waste by finding ways to use each and every part of the animal or plant. For instance, many species of sea cucumber, scallops, mussels, sea snails, clams, oysters, abalone and octopus presently being grown globally are only used for the meat. The rest of the animal is thrown away as waste. MBET is not only harvesting the meat, but also the intestines, gonads, mantle, digestive glands, venoms, shells and other animal compounds for rejuvenating creams, anti-cancer creams and pharmaceuticals, jewelry and nutraceuticals.
- Similar to Bill Gates and Elon Musk, MBET strives to solve many of the world’s greatest problems: global warming, 60M refugees from war torn/starving countries, clean energy, feeding the increasing world population, clean water and food, restoration of ocean coral and vegetative ecosystems and using pharmaceuticals and nutraceuticals to cure cancer and rejuvenate aging bodies.
- Starting in 1999, the precursor to MBET was a simple commodity-based abalone farm in central Baja with a relatively low profit margin. It progressed into growing all shellfish, most crustaceans, and many other valuable ocean plant and animal species. MBET then advanced into a value-added business producing seafood pizzas, empanadas, and paellas for a major, elite market chain. Over the last 17 years, MBET continued to focus on ocean and environment innovation and has grown into 21 technology companies. This growth process must be based on the extreme profitability of the technologically advanced MBET companies to assure sustainability and expandability. The individual profitability of each of the MBET companies will be maximized by the synergies of the companies themselves and the leveraging of time and talent of the leaders and members of these overlapping companies. These MBET companies’ synergies are priceless and are what most companies spend tremendous capital to create in the form of mergers and acquisitions. MBET’s organic growth has created a completely vertically integrated supply chain to control quantity, quality, sustainability, and security; leveraging MBET member talent in R&D, logistics, and new technologies; increasing market share; expansion into new markets; economy of the scale; and geophysical and geographic diversification.
“If you want to reach a goal, you must ‘see the reaching’ in your mind before you actually arrive at your goal.” (Zig Ziglar) “In the long run, men hit only what they aim at. Therefore they had better aim at something high.” (Henry David Thoreau) “Setting goals is the first step in turning the invisible into the visible.” (Tony Robbins) MBET is now developing and implementing an “impossible dream”: restoring vertically integrated ecosystems which have been destroyed by man. In the last fifty years global warming (and thus ocean warming), pollution, acidification, over consumption and destruction have led to the single greatest loss of plants and animal species (land and ocean) in any fifty year period since the asteroid hit Earth 65 million years ago. All deserts are expanding. Coral reefs and shellfish around the world are dying from increased water temperature, acidification, pollution and out-of-control predators. Diseases caused by insect vectors are spreading into areas never before exposed. Kelp and seaweed forests and their complete ecosystems are vanishing. Land based forests are shrinking and becoming diseased from burrowing insects that would have otherwise died from the cold of winter. These forests and tremendous other vegetation are also dying from the lack of water. These environmental changes are causing overwhelming social upheaval including the loss of farmland in the Middle East and North Africa leading to 60 million refugees struggling to survive. MBET has developed a SYSTEM to naturally speed up evolution without DNA manipulation. This system uses hybridization and acclimation of indigenous plant and animal species to balance the otherwise deteriorating ecosystems.
“How am I going to live today in order to create the tomorrow I am committed to?” (Tony Robbins). Because of the rapidly deteriorating world environment, MBET must be Environmentally Beneficial™, not merely ecologically friendly. By regenerating the ecosystem adjacent to each MBET aquafarm and using ecologically sensitive processes, MBET is Environmentally Beneficial™. MBET will magnify its environmentally positive affect by restoring complete ecosystems which have been destroyed by man. Ecosystems Restoration International is the MBET Company specifically designated for this. By example, this will teach the world how to be sustainable. Can you think of any companies in history that have been ecologically beneficial while being profitable? We will eliminate the long-standing feeling that a company’s profitability is inversely proportional to being ecologically sensitive. MBET will show that ecologically beneficial companies can be tremendously profitable. Each of the ‘MBET communities’ will have an Environmental Institute (similar to EARTH University in Costa Rica) which will not only teach ecology but will also be a base to correct local problems on the land and in the ocean.
“Thinking is the hardest work there is, which is probably the reason so few people engage in it.” (Henry Ford) Individual MBET members do much of MBET work not only for quality control, cost efficiency and security, but also for MBET unity. Members will help with many of the functions of our operations (e.g. secretarial, transportation, legal, accounting, and of course scientists doing science). “Think groups” are being held by groups of individual members to explore out-of-the-box possibilities which could be distilled into opportunities. “There is no bad time to innovate.” (Jeff Bezos) “Don’t be afraid to give up the good to go for the great.” (John D. Rockefeller) In addition, each member gains a basic understanding of marine aqua farming, ecosystems, and the principles of recreating them. Members are reimbursed through cash and equity incentives via MBET’s Value Added Participation System (see below).
Value Added Participation Appraisal Program
All MBET members and employees whose participation brings value to MBET will have tremendous short and long term incentives. MBET also has full-time employees who are salaried and have incentive benchmarks. The focus is not only on accomplishing but maximizing goals rather than “putting in their time and collecting a pay-check”. “Do not hire a man who does your work for only money, but rather him who does it for the love of it.” (Henry David Thoreau) The Value Added Participation Appraisal Program is MBET’s system for assessing the value of the tremendous quality and quantity of different types of member work presently being performed by its advisory board members and their families. This creates cash and equity incentives for work performed now (before high levels of profitability) to be paid with future profitability. This incentive package has markedly reduced MBET’s overhead (over 90%) while maintaining the highest level of quality. This system of course leads to greater and greater stimulation to create growth and profitability. Eventually, all MBET positions will be full or part time and have salary and incentive compensation. “Tell me and I will forget, teach me and I may remember, involve me and I will learn” “Hide not your talents, they for use were made. What’s a sundial in the shade.” (Ben Franklin)
Key Man Insurance
MBET has a philosophy that there is no such thing as irreplaceable “people.” MBET’s vision is far too important to have it hinge on one or two people. We will train and cross train our members so MBET responsibilities are spread over the entire 33-member leadership team. This will be MBET’s version of “Key Man Insurance.” No amount of money can replace these valuable people.
MBET is vertically integrated into all of its processes to assure quality control, reliability, and sustainability. MBET minimizes any reliance on outside people or companies. Different members are experts in most tasks we do:
- MBET controls all of its aqua farming processes including raising the brood stock, spawning and growing each marine species, growing or gathering the food for that species and processing and distributing its end product. This will guarantee the highest level of quality and reliability to the consumer.
- MBET develops its own construction teams at each group of facilities to guarantee quality, uniformity, and on-time performance. These teams will also give tremendous flexibility for any unexpected opportunity or emergency.
- MBET is self-sufficient for all repair work. MBET has backup generators, pumps, aerators, and plumbing, electrical and masonry inventory so that any “emergency” can be corrected immediately.
MBET looks for marine biology, aquaculture and ecosystems opportunities early. We then build upon and revolutionize them using MBET Culture and Intellectual Properties (IP) to maximize profitability and address any social or environmental problems at each location.
Health and Welfare
As all companies protect their assets, MBET’s #1 priority is the health and welfare of all its members and their families. Accomplishing MBET’s vision is a “marathon” not a “60 yard dash.” Pace yourself. Do not burn yourself out. Keep balance in your life. Take care of yourself and your family. As the airlines tell you: “put the oxygen mask over your face first before helping others.” You can never reach your maximum potential unless you are mentally and physically fit.
Security is a top priority in MBET, and the Company will match the necessary level of security with all potential threats.
MBET nurtures good political ties regardless of which party is in power. It seems that “Feeding, Healing, and Powering the World while Cleaning the Environment” is supported by all political parties!
A NEW PARADIGM
“MBET is a new paradigm. Business that is full of life creates the most successful business. MBET sets out to prove that a concentration of creativity, intellect, energy, teamwork and experience (guided by MBET Culture) can change the world. At MBET, living is working and working is living.Work is not something that has to be finished before living can begin. MBET sets out to prove that the strength of a group working together, bound by a common purpose and vision can change the world for the better; a group that gains success by setting aside grasping and replaces it with giving.” (Mike Nocita) 370 EXTREMELY TALENTED PEOPLE WORKING TOGETHER CAN FEED, HEAL AND POWER THE WORLD WHILE SAVING THE ENVIRONMENT LIFE DOES NOT GET BETTER THAN THIS!