Co-Director of Marketing and Social media
Linda Sherman has more than 20 years of leadership experience building brands and guiding top-tier companies. Linda was a well-known executive in Japan where she led start-ups and turn-around situations. She established Coors Japan as the only independent foreign beer company in Japan. Utilizing a unique and low cost product and distribution strategy, Linda launched ZIMA a product that created a new alcoholic beverage category in Japan. To this day, it remains highly successful and is the key to Coors Japan’s profitability. Linda managerial experience includes CEO of Club Med Japan, CEO Barilla Japan, Senior Vice President Marketing of the Seiyu/WalMart joint venture in Japan, and director of a market research company (a division of JWT). Prior to embarking on a career in Japan, Linda worked in human resources, management consulting and in sales, (including IBM). She continues to benefit from participating in IBM’s legendary consultative sales skills training programs. Currently, Linda is a Branding and Social Marketing consultant to start-ups and nonprofits, leveraging her deep understanding of both classic marketing and social media marketing. Linda brings to MBET her thorough knowledge of food distribution, production, and quality assurance; an ability to get up to speed quickly on new business areas; experience with start-ups and an ability to work effectively with small budgets; a willingness and ability to master foreign languages (fluent in Japanese) and operate cross-culturally. Linda has a passion for life, is an avid tennis player and maintains a healthy, vibrant lifestyle. Linda has worked effectively with her husband, Ray Gordon, for many years, including founding their entrepreneurial enterprise, The Courage Group. The Courage Group provides services including WordPress website production, digital film, photography, graphic design, logo design, business planning, personal and company branding and social marketing. Their special partnership brings a synergistic benefit to MBET. Together they own and manage Boomer Tech Talk. One of the focus points of this ezine is to provide advice to help Boomers care for their senior parents. Linda sees a huge potential in Miracle of the Sea for both the seniors and boomers she is so familiar with (along with other uses for this product line). Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Science Monitor and other leading publications. She speaks about branding and social marketing regularly at conferences including Digital Hollywood, New Media Expo, and WordCamp. She holds an MBA with top honors from Pepperdine University. Linda is enthusiastic about making a contribution both to the financial health and viability of MBET.